Another interview. And I learnt a new word.
The word I learnt was "subbing-in" Actually, it's more like two words and apparently it means the act of pre-selling books into the shops. Anyway, the reason I know this is that I asked Clare, the Publisher, how sales were going and she said that it had been subbed-in to the shops. I also discovered that e-luv is going to be part of a 3 for 2 promotion at Waterstones and will also be available at all the chains like Ottakers, Borders etc as well as all the indie shops. It's also available at Amazon.co.uk, where it currently occupies the highly prestigious 123,291th position.