How far is too far?
(a) Infiltrating websites under an assumed name, so you can contribute to forums dealing with topics vaguely related to internet dating and innocently finish by saying you'd just read a great book on the subject?
(b) Joining book discussion groups, purely so you could mention that you'd just read a great one about a bloke who became obsessed with chatrooms?
(c) Contacting newspapers in Bromley ( where you were born and raised ), Oxford ( where you went to live after leaving home), Leeds ( where you worked for two years ) and Manchester ( worked for two years there as well ), telling them all about a local author's new book.
(d) Going into chatrooms under the name Lord Brett Sinclair and when asked about the name, say you got it from a brilliant book you'd just finished.
(e) All of the above.