1. Buying several copies of your own book from amazon.co.uk at strategic times does not have a significant effect on your ranking.
2. Interviews with the press can last for the best part of an hour, giving plenty of opportunity for sparkling anecdotes, charming asides and sharing of innermost thoughts. After all that, they end up using one throwaway line.
3. For every ten people who promise faithfully they're going to buy the book, one or two actually do.
4. Google is not the best search engine to find mentions and reviews. MSN is better.
5. You get mad emails from incarcerated defrocked priests who have written conspiracy-theory books and think you can help get them published.
6. Many reviewers don't actually read the books they're reviewing.
7. Even if you proofread the book a zillion times, mistakes still creep through.
8. It is impossible to convince people that not everything in e-luv happened to me in real life and that it just happened to a fictional character called Trevor in a book.
9. When you're convinced your book will be mainly bought by men in their forties, it is disconcerting to discover that teenage girls seem to be the ones buying it.
10. Bad reviews are nowhere near as upsetting as I thought they'd be. Mind you, I've only had one so far (thanks, Luica), so this could change.